Exhibition/fairs
Organizing your own fairs or participating in existing ones is a huge logistical challenge, which requires specific financial resources, efficient organization and efficient logistics facilities. Not every company has them, but many are solved by using the help of companies specializing in the organization of such events.
However, it is one thing to participate in fairs and another to organize them. However, both of them require careful consideration and preparation of the following elements:
- Defining goals we want to achieve;
- Site selection and budget planning;
- Decision on the type of construction and the concept of the stand;
- Preparation of promotion methods;
- Purchase of advertising materials and gifts;
- Training for managers;
- Decision on accompanying events;
- Contact support;
- Summary.
